The phenomenon known as Deepfake became popular in movies and has become a tool capable of affecting the economic stability of companies.
Fake news in the corporate environment can destabilize the reputation of companies and managers, generating reputational crises and can affect direct revenues.
Today’s business culture is witnessing important changes such as technology, high competitiveness and market instability. This trend originated by digitalization has forced organizations to face increasingly complex risks.
In recent years, product counterfeiting networks have grown substantially, causing direct harm to small and large companies alike.